Harley-Davidson Published Fight for Adversity 2017

“FACING RECESSION”
January 4, 2018
Meet and Greet 2018: Harley-Davidson Goals
January 8, 2018
Experiencing crisis is normal especially in business. Harley-Davidson have been popular lately because of its market sale and demand that has been weakened. But nothing lasts. Change is constant. This adversity is about to end as 2017 bids adieu. “The continued weakness in the U.S. motorcycle industry only heightens our resolve and the intensity we are bringing to the quest to build the next generation of Harley-Davidson riders,” said Matt Levatich, president and CEO, Harley-Davidson, Inc.
In the first quarter result of Harley-Davidson’s sales on April 18, 2017, they focused on selling 2016 motorcycles in which the sales were down 4.2 percent worldwide and, as expected, was down 5.7 percent in the U.S. The overall U.S. market decline that has allowed Harley-Davidson’s market share in the 601 cc-plus segment to increase to 51.3 percent according to the article “Harley-Davidson sales down, but market share grows; firm beats analysts’ expectations” by David Schuyler. “First quarter U.S. retail sales were in line with our projections and we remain confident in our full-year plan despite international retail sales being down in the first quarter,” said Matt Levatich, CEO of Harley-Davidson. “We are very pleased with our continued growth in U.S. market share and the progress our U.S. dealers made in reducing their inventory of 2016 motorcycles in the quarter.” First quarter worldwide Harley-Davidson retail motorcycle sales were down 4.2 percent compared to the same period in 2016. In line with the company’s expectations, Harley-Davidson retail motorcycle sales in the U.S. were down 5.7 percent compared to the year-ago quarter, with the overall U.S. industry down for the same period. Harley-Davidson’s U.S. market share for the quarter was 51.3 percent in the 601cc-plus segment, up compared to the first quarter in 2016. Harley-Davidson’s international retail sales decreased 1.8 percent compared to the same quarter in 2016.
Harley-Davidson’s second quarter on July 18, 2017 diluted EPS decreased 4.5 percent to $1.48 compared to $1.55 in the second quarter of 2016. Second quarter net income was $258.9 million on consolidated revenue of $1.77 billion versus net income of $280.4 million on consolidated revenue of $1.86 billion for the same period in 2016. “We are pleased with our ability to deliver strong margins in the quarter despite challenging market conditions, particularly in the U.S.,” said Matt Levatich, president and CEO, Harley-Davidson. “Given U.S. industry challenges in the second quarter and the importance of the supply and demand balance for our premium brand, we are lowering our full-year shipment and margin guidance.” Through six months, Harley-Davidson’s 2017 diluted EPS was $2.53, down 13.1 percent from $2.91 in the year-ago period. For the first six months, Harley-Davidson’s 2017 net income was $445.2 million on consolidated revenue of $3.27 billion compared to six-month 2016 net income of $530.9 million on consolidated revenue of $3.61 billion. Through six months, worldwide retail motorcycle sales were down 5.7 percent from the same period in 2016.
On October 17, 2017 was reported that Harley-Davidson worldwide retail motorcycle sales were down 6.9 percent in the third quarter compared to the same period in 2016. Harley-Davidson U.S. retail motorcycle sales were down 8.1 percent compared to the year-ago quarter, with the overall U.S. industry down 9.2 percent for the same period. Harley-Davidson’s U.S. market share for the quarter was 53.1 percent in the 601cc-plus segment, up compared to the same quarter in 2016. Harley-Davidson’s international retail motorcycle sales decreased 4.6 percent compared to the third quarter in 2016. “Launching one hundred new high-impact motorcycles is a critical part of our 10-year journey, and the all new Softail line-up is a significant statement of our commitment.” Harley-Davidson worldwide retail motorcycle sales were down 6.9 percent in the third quarter compared to the same period in 2016. Harley-Davidson U.S. retail motorcycle sales were down 8.1 percent compared to the year-ago quarter, with the overall U.S. industry down 9.2 percent for the same period. Harley-Davidson’s U.S. market share for the quarter was 53.1 percent in the 601cc-plus segment, up compared to the same quarter in 2016. Harley-Davidson’s international retail motorcycle sales decreased 4.6 percent compared to the third quarter in 2016.
Harley-Davidson, Inc. will release its fourth quarter 2017 financial results before market hours on Tuesday, Jan. 30, 2018. The public is invited to listen to the webcast conference call from 8 – 9 a.m. CST with Matt Levatich, president and chief executive officer, and John Olin, senior vice president and chief financial officer, Harley-Davidson.
Despite of the adversity and the shortcoming, Harley-Davidson will pursue the goal to build 2 Million New Riders in the U.S. It is by building new riders that will keep them cruising for another century and beyond, and their efforts are squarely on inspiring new riders who will one day carry the torch for their sport and their brand.

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